UNICEF – Facts

We created this campaign to encourage donations to children’s charity UNICEF. The campaign uses cold, hard facts and emotive imagery to portray the urgency.

Email

Please click on the image below to enlarge.

Supporting ad

We created this ad to support the campaign.

Optical Express – Win Free Laser Eye Surgery

We created these ads to generate leads for Optical Express, Europe’s leading provider of laser eye surgery. Rollover the ads to interact or click on your browser’s refresh button to replay the ad.

Eye Test Concept
The visual of the Snellen chart is instantly recognisable, particularly to those with poor sight. Laser eye surgery can be a daunting prospect to many so it was important that the ad contained reassuring and positive messaging. We built an enquiry form into the ad (roll over) that encouraged users complete for a free consultation and a chance to win free laser eye surgery.

Safety in Numbers Concept
This concept reassures people that laser eye surgery is a common procedure and it is safe. We used lots of eyes to visually represent the procedures and encourage people to enter their details on a form.

Ladbrokes – Laddy’s Lucky Loft Email

Often in bingo, customers are left one number away from a win and all the excitement of nearly winning fast disappears into thoughts of ‘maybe next time’ or ‘I never seem to win this’. Laddies Lucky Loft is a new concept in online bingo that allows players who miss out by one to enter into a bonus round where they will receive a guaranteed win – anything from £1 to £250.

We created this email to raise awareness of this feature and to encourage people to sign up and deposit. Please click on the image below to enlarge.