Optical Express – Win Free Laser Eye Surgery

We created these ads to generate leads for Optical Express, Europe’s leading provider of laser eye surgery. Rollover the ads to interact or click on your browser’s refresh button to replay the ad.

Eye Test Concept
The visual of the Snellen chart is instantly recognisable, particularly to those with poor sight. Laser eye surgery can be a daunting prospect to many so it was important that the ad contained reassuring and positive messaging. We built an enquiry form into the ad (roll over) that encouraged users complete for a free consultation and a chance to win free laser eye surgery.

Safety in Numbers Concept
This concept reassures people that laser eye surgery is a common procedure and it is safe. We used lots of eyes to visually represent the procedures and encourage people to enter their details on a form.