Coins

Percentages, like APRs, can often feel meaningless. I might know that 3.9% is greater than 3.8%, but it still has little meaning to me. So, we created an attractive little ad for Moneysupermarket.com that explicitly shows the money that could be earned on a typical savings account – turning the meaningless APR into real, hard cash.

Users are then enticed to visit Moneysupermarket.com to find out how much they could be earning on their savings.