Online Content Manager
January 2010 - September 2011
As a key player in the Software and Video Games department of one of the world's largest online retailers, I was responsible for all onsite and email marketing activity for Adobe Systems Incorporated, the world's leading desktop publishing and design software providers. Negotiating marketing activity plans for high profile product launches and promotions, I developed a strong and profitable relationship with the client, leading the Amazon team to victory as the Best Online Retailer and Best Hobbyist Distributor at the 2010 Adobe Channel Awards.
I advised my client on content submission and copyediting, ensuring content was editorially correct and adhered to site standards, whilst maximising product pages with the inclusion of product features, descriptions, accessory recommendations, images and video content wherever possible. By regularly extracting and analysing site and email metrics, I was able to identify new opportunities and test different conditions to drive revenue and growth. I presented my findings and results to senior management on a weekly basis in the business review meeting.
"Amy and I worked together in the Software and Video Games retail team at Amazon.co.uk where she had full responsibility for all digital content for one of our key software vendors. Using data she extracted and analysed herself, Amy made recommendations which optimized performance of campaigns and features and also executed content and copyediting with perfect accuracy and style. In doing this she had to work across a variety of complex internal systems and navigate a large matrix organization. In short, if you're looking for someone who can combine analytical chops with an eye for good content and an astute understanding of editorial standards, look no further!"
Liz Hosmer, Head of Demand at Amazon.co.uk