RECENT WORK
Take a scroll down the page to view some of the projects I have worked on. You can also browse by client using the list on the right.
Amy Daynes
Moneysupermarket.com - Coins
Percentages, like APRs, can often feel meaningless. I might know that 3.9% is greater than 3.8%, but it still has little meaning to me. So, we created an attractive little ad for Moneysupermarket.com that explicitly shows the money that could be earned on a typical savings account - turning the meaningless APR into real, hard cash.
Users are then enticed to visit Moneysupermarket.com to find out how much they could be earning on their savings.
Oxfam - The People’s Campaign
Many people feel helpless when faced with the issues in the world. The idea behind Oxfam’s strapline, ‘Be Humankind’, is to encourage everyone to work together to fight the suffering and injustice that is happening all around us.
This digital campaign idea for Oxfam puts the advertising campaign in the hands of the people. It encourages single donations (as opposed to monthly payments) to an Oxfam project of the donor’s choice. The campaign works as a cycle, illustrated here.
How the donor creates their ad
After the donor has entered their bank details and completed the donation form, they are shown a simple page where they can create their own ad.
The page asks the donor to:
• choose one of four colour themes for the ad (click here and scroll down to section 2 to see ‘The colour pairs’)
• choose one of four background textures
• select a message from a pre-determined selection
• preview, agree to the term and conditions and publish the ad.
The donor will receive a copy of their ad which they can email to their friends, post on their blogs, embed on websites or post to their Facebook, MySpace and Twitter profiles etc.
Using a cookie dropped onto their browser, the donor will always be displayed their own ad when they visit any site where the ads are served. They will also be displayed follow up news and information relating to their chosen project and a link to find out more.
How the ads work
The ads use a predetermined framework:
Frame 1 – Displays the donor’s name/nickname and location.
Frame 2 – Describes how the donor has helped the project. According to the Oxfam website, the size of your donation will determine what your donation is spent on. For example, if you donate to the ‘Improving education for everyone’ project in Zambia, £1 - £300 will help to educate an orphan in Zambia. £301 - £600 will help to train a teacher and donations of £601 or more will help to educate teachers and children about AIDS. See more here.
Frame 3 – Displays the donor’s chosen message
Frame 4 – Call to action.
The ads go live on the internet immediately and the campaign becomes self-generating.
UNICEF - Facts
We created this campaign to encourage donations to children’s charity UNICEF. The campaign uses cold, hard facts and emotive imagery to portray the urgency.
Please click on the image below to enlarge.
Supporting ad
We created this ad to support the campaign.
Optical Express - Win Free Laser Eye Surgery
We created these ads to generate leads for Optical Express, Europe’s leading provider of laser eye surgery. Rollover the ads to interact or click on your browser’s refresh button to replay the ad.
Eye Test Concept
The visual of the Snellen chart is instantly recognisable, particularly to those with poor sight. Laser eye surgery can be a daunting prospect to many so it was important that the ad contained reassuring and positive messaging. We built an enquiry form into the ad (roll over) that encouraged users complete for a free consultation and a chance to win free laser eye surgery.
This concept reassures people that laser eye surgery is a common procedure and it is safe. We used lots of eyes to visually represent the procedures and encourage people to enter their details on a form.